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December 20 2013


IDC���s Top 10 Technology Predictions For 2014: Paying for Cloud-computing Will Exceed $100B

International Data Corporation recently presented their top technology predictions for 2014. Frank Gens, Senior V . p . and Chief Analyst at IDC hosted a webinar to present the study firm���s predictions for 2014 like the research firm���s latest cloud-computing market forecast. You can easily see a replay of the webinar and acquire the predictions documents at IDC Predictions 2014. They are briefly summarized below: - Cloud Computing Market Forecast
 Emerging markets will come back to double-digit growth of 10%, driving nearly $740B or 35% of worldwide IT revenues and, for the first time, more than 60% of worldwide IT spending growth. IDC also predicted that in 2014 the number of smart connected devices shipped in emerging markets will almost double that shipped in developed markets. Furthermore, IDC predicts that over the subsequent seven years emerging markets cloud spending will grow seven-fold versus three-fold in developed markets. IDC is predicting IT spending in The european union will be marginally up, with U.S. and Japan spending marginally down.

 Worldwide IT spending will grow 5% annually to $2.1 trillion in 2014. Spending will probably be driven by 3rd Platform technologies, which will grow 15% year over year and capture 89% of IT spending growth. Smartphones and tablets will lead 2014 growth, accounting for over 60% of total IT growth. Excluding mobile phones, IT growth will simply by way of a modest 2.4%. The graphic shown to the best was shared through the webinar today, explaining the next platform and its particular contribution to market growth.

 Within another Platform, value will begin to migrate ���up the stack���, from infrastructure as a service (IaaS) to platform being a service (PaaS) and from generic PaaS to data-optimized PaaS. The second is going to be most evident as Amazon Web Services rolls out an avalanche of platform-as-a-service offerings for developers and value services for businesses. This will force incumbent IT suppliers - the businesses that won market leadership within the 2nd Platform era - to urgently reconfigure themselves to fight for position in the 3rd Platform marketplace.
 The cell phone onslaught continue in 2014 with sales of tablets growing by 18% and smartphones by 12%. The Android community, led by Samsung, will hold its volume advantage over Apple, while Apple holds onto its value edge with higher average price tags and an established ecosystem of apps. But Google Play (Android) app downloads and revenues are earning dramatic gains and the ���app ecosystem value gap��� will be significantly narrowed in 2014. And the clock is going to be ticking louder for Microsoft, which needs to quickly double mobile developer curiosity about Windows. Frank Gens presented the next graphic to guide this prediction:

 Cloud spending, including cloud services and the technology to enable these facilities, will surge by 25% in 2014, reaching over $100B. IDC explained the $100B figure includes software, services and cloud infrastructure. IDC also expects to see a dramatic increase in the quantity of datacenters as cloud players race to accomplish global scale. This will be with a similar expansion within the selection of workload-specialized cloud infrastructure services, resulting in new forms of differentiation among cloud providers. Finally, a pitched battle will probably be joined for the developers that may create the cloud-based applications and solutions that may fuel the market���s growth. IDC predicts that by 2017, 80%+ of new cloud apps is going to be hosted on six PaaS platforms.

 Spending on big data technologies and services will grow by 30% in 2014, surpassing $14 billion as interest in big data analytics skills is constantly on the outstrip supply. Here the race will probably be to develop ���data-optimized cloud platforms���, able to leveraging high volumes of information and/or real-time data streams. Value-added content providers information brokers will proliferate as enterprises (and developers) look for interesting data sources as well as applications that assist these to understand their potential customers, products, and the markets in which they exist. IDC can also be predicting that big data analytics services 2014 spending will exceed $4.5B, growing 21% over 2013.

 Social technologies can become increasingly integrated into existing enterprise applications within the next 12-18 months. In addition to being a strategic component in virtually all customer engagement and marketing strategies, data from social applications will feed the item and repair development process. IDC expects enterprise social networks will end up increasingly like standard offerings from cloud services providers. This will enable enterprises to help embed social in to the workflow, instead of using a separate ���social layer.��� IDC also predicts that by 2017, 80% of Fortune 500 companies may have an energetic customer community, up from 30% today. By 2016, 60% with the Fortune 500 will deploy social-enabled innovation management solutions.
 Datacenters represent the physical foundation beneath the cloud, and so are thus a crucial element of the 3rd Platform. As cloud-dedicated datacenters grow in number and importance, the marketplace for server, storage, and networking components will increasingly be driven by cloud companies, who have traditionally favored highly componentized and commoditized designs. The incumbent IT hardware vendors, who've struggled to offer into this market, is going to be made to adopt a ���cloud-first��� strategy, designing new innovations for initial release and widespread adoption in cloud company datacenters.

 The 3rd Platform will deliver the next generation of competitive advantage apps and services which will significantly disrupt market leaders in just about any industry. An integral to competing over these disrupted and reinvented industries may be to create industry-focused innovation platforms (like GE���s Predix) that attract and let large communities of innovators - dozens to hundreds will emerge in the next many years. IDC predicts that a lot of of these industry platform players is not going to reinvent the cloud underpinnings they need, and can develop top Amazon, Microsoft, IBM, Salesforce, and others��� platforms. In 2014, it will be essential for these IT leaders to locate these emerging industry platform players and win their business.

 The 3rd Platform will continue to expand beyond smartphones, tablets, and PCs in 2014 to the web of products (IoT). With IoT momentum building in 2014, IDC expects to see new industry partnerships to emerge as traditional IT vendors accelerate their partnerships with global telecom companies and semiconductor vendors to make integrated offerings in the electronic devices and connected device spaces. This sort of collaboration and coordination is going to be necessary to get to the 30 billion autonomously connected end points and $8.9 trillion in revenues that IDC believes the IoT will generate by 2020. - Cloud Computing Market Forecast

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